2023 Ferdinando Principiano Langhe Nebbiolo

More about Ferdinando Principiano

The Principiano estate has been on the map of Serralunga di Alba since 1700, but it wasn’t until 1993 that the family’s farm lands were converted to vineyards, after Ferdinando advised his father to focus on wine production.  He wanted to ride the wave of the world’s new love affair with Barolo.  At first, they chased scores, making young-drinking, heavily-oaked wines, but after seeing how the wine fell apart within a decade of bottling, Ferdinando decided to focus on making traditional Barolo, abandoning all “modern” tools like pesticides, micro-oxygenation and French barrique. He converted to organic farming and returned to the old-school, low-intervention winemaking style that had been used in Barolo for hundreds of years.